Discussing Data-Driven Influencer Marketing with Vivien Garnes


Vivien Garnes

Vivien Garnes is the Co-Founder and Co-CEO of Upfluence, an influencer marketing platform that aims to help brands identify high-value influencers amongst their customers and website visitors so that they can partner with them to grow their revenue. He specializes in influencer marketing, SaaS marketing, entrepreneurship, and fundraising.
WEBSITE: Upfluence



On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it.

Some of the key themes he talks about include:

  • Which metrics should brands consider while doing an influencer marketing campaign?
  • What are the pillars for creating a successful influencer marketing campaign?
  • What will influencer marketing and social commerce look like in 2022?

Tune in to the episode for some interesting insights.


Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.


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